An exciting opportunity has opened for a Head of Marketing to join a fast-scaling sweepstakes gaming brand that is expanding into the international crypto casino space. This is a high-impact leadership role for a senior growth marketer with deep expertise in affiliate marketing, paid media, crypto gaming, and U.S. sweepstakes or iGaming.
You’ll lead the marketing strategy across both the established sweepstakes product and a new crypto casino offering. This is a rare opportunity to shape a dual-market strategy in a high-growth, agile environment.

Key Responsibilities:

 

• Lead Full-Funnel Marketing Strategy: Design and execute a multi-channel acquisition strategy across affiliate, paid media, influencer, and organic channels tailored to both U.S. sweepstakes and international crypto audiences.

• Affiliate Program Ownership: Build and scale a high-performing affiliate marketing program, including partner recruitment, commission structures, tracking, and compliance.

• Crypto Market Expansion: Develop and execute go-to-market strategies for the crypto casino vertical, including user acquisition, retention, and community engagement in key international markets.

• Performance Marketing Leadership: Manage budgets and drive KPIs such as CAC, LTV, ROI, and retention using platforms like Meta, Google, TikTok, and programmatic networks.

• Hands-On Execution + Strategic Oversight: Operate at both tactical and strategic levels—launching campaigns directly while leading the broader growth roadmap.

• Team & Partner Management: Oversee external agencies and freelancers or build an internal team across creative, media buying, and affiliate operations.

• Compliance & Platform Policy Alignment: Ensure all marketing activities comply with sweepstakes regulations, crypto advertising policies, and platform-specific guidelines.

Brand Messaging & Positioning: Collaborate cross-functionally to shape brand tone and messaging that resonates with both U.S. sweepstakes players and international crypto casino users.

Candidate Requirements:

• 8+ years of growth or performance marketing experience in sweepstakes, social casino, iGaming, or crypto gaming, with a strong focus on affiliate marketing, influencers and paid media.

• Proven track record of scaling digital marketing programs using affiliate, paid social, programmatic, influencer, and SEO/ASO channels.

• Experience launching or scaling crypto casinos or blockchain-based gaming products is a strong plus.

• Deep understanding of CAC/LTV optimization, conversion funnels, and data-driven decision-making.

• Familiarity with crypto user behavior, wallet onboarding, and web3 marketing tactics.

• Comfortable in a fast-paced, startup-style environment, agile, resourceful, and execution-focused.

Passion for gaming, crypto, and performance-based growth.

What’s On Offer

• Competitive base salary + performance bonus

• Equity participation in a high-growth gaming venture

• Remote flexibility: work from anywhere in North America or Europe with executive meetings held on EST time

• Opportunity to lead marketing for a dual-market gaming brand (sweepstakes + crypto)

• Full ownership of affiliate and performance marketing strategy

• High-growth business with strong leadership backing and product-market fit

• Ready to lead marketing for a next-gen gaming brand at the intersection of sweepstakes and crypto? Apply now and help shape the future of online gaming.