Marketing Manager - Sponsorship Activation
Posted 26 days agoSao Paulo BrazilCOMPETITIVE Job Reference: 36484
A Global tier 1 operator in the sportsbetting industry who has successfully applied for the Brazilian license is looking for a Marketing Manager to join their exciting time on hybrid bases in Sao Paulo
Position Overview:
This role will lead the strategic activation of sponsorships and oversee the assessment of media packages for high-profile sports properties, including NBA, Libertadores, UCL on SBT, Brasileirão, and Sportv. The Marketing Manager will ensure marketing efficiency, maximize budget utilization, and drive impactful sponsorship activation across various channels. You will work closely with departments such as marketing, CRM, performance, and product teams to ensure cohesive and integrated strategies. Additionally, you will act as a liaison between the marketing department and key stakeholders to facilitate communication and alignment on sponsorship activities.
Key Responsibilities:
Desired Attributes:
Qualifications:
Position Overview:
This role will lead the strategic activation of sponsorships and oversee the assessment of media packages for high-profile sports properties, including NBA, Libertadores, UCL on SBT, Brasileirão, and Sportv. The Marketing Manager will ensure marketing efficiency, maximize budget utilization, and drive impactful sponsorship activation across various channels. You will work closely with departments such as marketing, CRM, performance, and product teams to ensure cohesive and integrated strategies. Additionally, you will act as a liaison between the marketing department and key stakeholders to facilitate communication and alignment on sponsorship activities.
Key Responsibilities:
- Sponsorship Activation: Develop and execute strategies for activating sponsorships, ensuring alignment with marketing goals and objectives.
- Media Package Management: Assess and manage media packages associated with sponsorships to optimize performance and ROI.
- Campaign Integration: Collaborate with the campaign lead manager to integrate media package strategies with broader campaign initiatives.
- Budget Management: Maximize budget utilization for sponsorships and media packages based on a thorough understanding of the conversion funnel.
- Cost Efficiency: Implement practices that enhance cost-efficiency and improve the overall impact of marketing expenditures.
- Cross-Departmental Impact: Ensure that sponsorship activation drives positive outcomes across related areas such as CRM, performance marketing, product development, and the odds market.
- Process Optimization: Develop and refine processes to enhance the effectiveness of sponsorship-related activities and their influence on other marketing and operational areas.
- Data Collaboration: Serve as the primary point of contact with the data team for managing marketing data related to sponsorships and media packages.
- KPI Tracking: Define and track key performance indicators (KPIs) to measure the success of sponsorship and media activation efforts.
- Framework Development: Collaborate on the development of frameworks for tooling, surveys, and reporting to support data-driven decision-making.
Desired Attributes:
- Enthusiastic about leveraging data to drive marketing strategies and enhance performance.
- Strong analytical skills with the ability to translate data insights into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Qualifications:
- Proven experience in sponsorship activation, media package assessment, or related fields within the sports industry.
- Strong understanding of marketing efficiency, budget management, and conversion funnel optimization.
- Demonstrated ability to implement best practices and optimize processes related to sponsorships.
- Proficiency in working with data teams, including experience with frameworks for tooling, surveys, and reporting.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Passionate about sports, marketing, and data-driven decision-making.
Consultant
