Mobile Marketing Manager
Posted 86 days agoLondon50KJob Reference: 36175
Key responsibilities
- Set up, plan, optimize and report back on performance across mobile campaigns, including but not limited to: App-to-app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
- Working with the Digital Marketing Manager and the Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for mobile marketing channels
- Closely monitor and deliver mobile performance within the defined KPIs (growth volume, CPA and LTV)
- Report mobile marketing channel performance on a daily/weekly/monthly basis to all relevant stakeholders
- Communicate with, challenge, and influence senior stakeholders
- Developing and delivering complex mobile marketing strategies and also explaining them to nurture junior members of staff and non-digital stakeholders
- Identify and provide evidence on assisted conversions to all relevant stakeholders
- Collaborate with the Digital Marketing Manager to develop, deliver and execute monthly, quarterly and annual marketing plans for mobile marketing campaigns
- Identify and test new channels outside of our existing marketing mix in order to add scale to the performance plans
- Assist on the in-housing of additional markets in 2024 for the relevant channels as per the approved internal in housing migration plan
- Identify opportunities for increased automation and efficiency through advanced technical solutions
- Work closely with internal BI team and in house Marketing Analyst to identify cost saving opportunities and further enhance campaign performance
- Develop robust tracking and measurement systems to ensure we understand the performance of our campaigns accurately, working with BI/MA and other stakeholders as required.
Skills/experience required
- Minimum 4 years experience in the Mobile Marketing field in the UK, with other market experience hugely beneficial
- Experience in the iGaming industry (beneficial but not mandatory)
- Experience in working for a digital performance agency would be beneficial
- Experience across all performance marketing platforms with a core focus in Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads
- Expert understanding of digital tracking, measurement, and reporting tools used in day-to-day mobile marketing ops, including but not limited to: MMPs (such as AppsFlyer, Adjust, Singular, etc), Mobile Fraud Prevention Tools, Traffic Guard/Firebase/GA4
- Teamworking skills – the ability to build relationships internally and externally, with experience working across multiple countries
- Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within the mobile marketing industry.
- Experience working with multi-nationals and the ability to assimilate relevant cultural and regulatory differences
- Must be very tech savvy and be aware of available tools on the market and have experience purchasing and implementing them
What’s in it for you:
- 24 days annual holiday, plus additional days after 3 years’ service
- Work to life balance: 3 days in office (based in Marylebone station), 2 days working from home
- Competitive salary + annual bonus (after completion of probation)
- Free private healthcare, life insurance cover and pension after successful completion of probation
- Fun team socials
- Complementary fruits and snacks
Consultant
