Amelia Snuggs.

Mobile Marketing Manager

• London
• 50K

Key responsibilities    Set up, plan, optimize and report back on performance across mobile campaigns, including but not limited to: App-to-app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns. Working with the Digital Marketing Manager and the Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for mobile marketing channels  Closely monitor and deliver mobile performance within the defined KPIs (growth volume, CPA and LTV)  Report mobile marketing channel performance on a daily/weekly/monthly basis to all relevant stakeholders  Communicate with, challenge, and influence senior stakeholders  Developing and delivering complex mobile marketing strategies and also explaining them to nurture junior members of staff and non-digital stakeholders  Identify and provide evidence on assisted conversions to all relevant stakeholders  Collaborate with the Digital Marketing Manager to develop, deliver and execute monthly, quarterly and annual marketing plans for mobile marketing campaigns  Identify and test new channels outside of our existing marketing mix in order to add scale to the performance plans  Assist on the in-housing of additional markets in 2024 for the relevant channels as per the approved internal in housing migration plan Identify opportunities for increased automation and efficiency through advanced technical solutions  Work closely with internal BI team and in house Marketing Analyst to identify cost saving opportunities and further enhance campaign performance   Develop robust tracking and measurement systems to ensure we understand the performance of our campaigns accurately, working with BI/MA and other stakeholders as required.  Skills/experience required   Minimum 4 years experience in the Mobile Marketing field in the UK, with other market experience hugely beneficial Experience in the iGaming industry  (beneficial but not mandatory) Experience in working for a digital performance agency would be beneficial   Experience across all performance marketing platforms with a core focus in Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads Expert understanding of digital tracking, measurement, and reporting tools used in day-to-day mobile marketing ops, including but not limited to: MMPs (such as AppsFlyer, Adjust, Singular, etc), Mobile Fraud Prevention Tools, Traffic Guard/Firebase/GA4 Teamworking skills – the ability to build relationships internally and externally, with experience working across multiple countries  Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within the mobile marketing industry. Experience working with multi-nationals and the ability to assimilate relevant cultural and regulatory differences    Must be very tech savvy and be aware of available tools on the market and have experience purchasing and implementing them  What’s in it for you: 24 days annual holiday, plus additional days after 3 years’ service  Work to life balance: 3 days in office (based in Marylebone station), 2 days working from home   Competitive salary + annual bonus (after completion of probation)  Free private healthcare, life insurance cover and pension after successful completion of probation   Fun team socials  Complementary fruits and snacks