Robert Gray.

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Robert Gray

Robert Gray.

VP, Americas

Robert is a seasoned expert in iGaming Talent, with a proven track record of advising tier 1 organisations in the industry.

Leveraging over a decade of recruitment & commercial experience he has played a pivotal role in shaping some of the most widely recognised organisations in our industry today.

Recognised by Marquis Who's Who for work done in the field of talent acquisition, today Robert leads the group commercial function across North America & LATAM.

Latest Robert Gray Jobs.

VP of Marketing – Sweepstakes – Fully Remote in US or Canada

Posted 5 days ago
  • $200k+ with bonus

An exciting opportunity has opened for a VP of Marketing to join a fast-scaling sweepstakes casino operator in North America, with multiple live brands. This is a high-impact leadership role for a senior performance marketer who remains hands-on, thrives in a startup-style environment, and brings deep expertise in U.S. sweepstakes or real-money iGaming.You’ll be responsible for building and executing a full-funnel acquisition and growth marketing strategy across two growing social casino brands. This position offers full strategic ownership, senior leadership visibility, and the chance to shape a high-growth product’s success in a competitive U.S. market.Key Responsibilities Lead Marketing Strategy:Design and execute a multi-channel acquisition strategy across paid media, affiliate, influencer, and organic channels. Own Performance KPIs:Manage budgets and drive growth metrics including CAC, LTV, ROI, and retention using platforms such as Meta, Google, TikTok, and programmatic networks. Be Both Strategic and Hands-On:Operate at both a tactical and strategic level, executing campaigns directly while also leading the broader growth plan. Team and Partner Oversight:Manage external agencies and freelancers or build out an internal performance team across creative, media, and affiliate operations. Compliance Awareness:Ensure all marketing activities comply with sweepstakes gaming regulations and platform policies. Brand Messaging and Positioning:Work cross-functionally to shape brand tone and messaging that resonates with U.S. players. Candidate Requirements: 5+ years of growth or performance marketing experience in sweepstakes, social casino, or iGaming, with a strong focus on the U.S. market. Proven track record of scaling digital marketing programs using paid social, programmatic, influencer, affiliate, and SEO/ASO. Data-driven mindset with hands-on experience optimizing CAC/LTV models and conversion funnels. Strong understanding of digital ad platform compliance (Meta, Google, TikTok) and U.S. gaming regulations. Comfortable operating in a startup environment, agile, resourceful, and execution-focused. Passion for gaming, user experience, and performance-based decision making.   What’s On Offer: Competitive base salary + bonus Remote flexibility – work from anywhere in the U.S. or Canada High-growth business with real product-market fit and leadership support Full ownership of performance marketing strategy Ready to take full ownership of marketing for a high-potential gaming brand? Apply now to make your mark in the sweepstakes space. 

Head of User Acquisition - Sports Betting - Hybrid Miami (relocation assistance)

Posted 17 days ago
  • Miami United States of America North America
  • $185k+ with equity and benefits

*relocation support available A fast-growing, innovative gaming business is seeking a talented and results-driven Head of User Acquisition to drive strategic growth and maximize customer value across multiple verticals, including daily fantasy sports. Based in Miami, this hybrid leadership role offers a unique opportunity to build and scale high-impact campaigns while working cross-functionally with top-tier marketing, product, and media teams. Key Responsibilities: Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth. Set and manage acquisition goals, budgets, and KPIs in collaboration with the Head of Marketing. Partner with internal stakeholders to refine the customer funnel and optimize conversion rates. Lead paid media and affiliate marketing efforts across platforms including Meta, TikTok, Snapchat, Twitter/X, display, paid search, and CTV. Manage brand and affiliate partnerships to drive user growth and increase market share. Collaborate with internal content and media teams to develop high-performing creative and run A/B tests for ongoing optimization. Conduct regular campaign performance analysis and reporting, offering actionable insights to senior leadership. Scout and onboard new marketing partners ahead of major events and seasonal opportunities (e.g. NFL 2025). Stay current with market trends and emerging technologies in user acquisition and performance marketing. Build strong relationships with external vendors, agencies, and partners to enhance acquisition outcomes. Key Requirements: 4+ years of experience in user acquisition, growth marketing, or performance marketing, ideally within online gaming, fantasy sports, or a related sector. Strong understanding of both digital and traditional marketing channels and affiliate models. Proven success in planning and executing data-driven acquisition campaigns with measurable ROI. Experience working with analytics tools such as Google Analytics and attribution platforms. Excellent project and team management skills, with the ability to lead multi-channel marketing efforts. Strategic mindset with a hands-on approach and the ability to thrive in a fast-paced, performance-oriented environment. Bachelor’s degree in Marketing, Business, or related field required (Master’s preferred). Passion for the gaming industry and deep understanding of user behavior and digital media trends. Location & Work Model: Hybrid role based in Miami, FL – onsite presence required. 

US iLottery Product Manager - Remote

Posted 24 days ago
  • Dependent On Experience + bonus + benefits

My client a leading betting and gaming operator, with a vast portfolio of iconic brands and a reputation for technological excellence. With thousands of employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games. They set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for the players. We are looking for a talented iLottery Product Manager to lead the development of the iLottery product offering for the US market. Reporting to the Lead Product Manager for Lotteries, you will define and execute the product strategy for digital lottery games, ensuring timely delivery, adherence to budget, alignment with customer needs, market expectations and regulatory requirements. You will work closely with cross-functional teams, including game designers, software developers, marketing and business stakeholders, to deliver high-quality, innovative digital solutions. Responsibilities: Market Strategy & Product Vision Own the iLottery product strategy for the US market Deeply understand local player needs, market trends, regulatory context and competitive landscape Build a differentiated and relevant product proposition for US players   Partner & Platform Evaluation Evaluate and compare potential partners from a strategic, technical and financial perspective Assess third-party content quality and localization capabilities Collaborate with Tech team to define third-party integration models and assess implementation feasibility Analyze economic models, including revenue sharing and licensing, to ensure long-term profitability Act as a key contributor in “make vs. buy” decisions based on market constraints, company capabilities and time-to-market Game Development & Roadmap Execution Define and prioritize the roadmap of iLottery games for the US market Collaborate with internal studios and external partners to deliver innovative, engaging, and compliant games Ensure games are adapted to local market expectations and regulatory requirements Operate in agile squads with developers, designers, QA specialists and data analysts Guarantee high-quality, on-time delivery of new games   Performance Management Track and analyze key KPIs, player behaviors and retention drivers Identify areas for continuous improvement across gameplay, monetization and promotions Contribute to pricing, promotional, and gamification strategies to optimize engagement and revenue   Regulatory Compliance Work closely with regulators and compliance experts to ensure product readiness and adherence to all regulatory requirements Act as the compliance champion for the US iLottery product portfolio   Stakeholder Collaboration Act as the key point of contact for internal and external stakeholders for the US market Ensure strong cross-functional alignment between Product, Tech, Marketing, Compliance and external partners   Key qualifications for your success:  Experience in a similar iLottery Product Management role with at least 5 years overall product management experience Strong experience with Agile product management methodologies and prioritization techniques Hands-on experience working with lottery platforms (PAM, RGS, CRM) Direct exposure to US regulatory environments, with proven ability to adapt products within compliance frameworks Tech-savvy mindset with a passion for innovative technologies and platforms Strong communication skills, with the ability to work effectively with internal teams and external partners Excellent internal and external presentation skills A strong work ethic is necessary to succeed in a dynamic, fast-moving and results-oriented environment.