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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
Our client is a casino resort business that is taking bold strides into the digital space having already launch online sportsbook to huge success. They are now seeking to build up a successful iGaming operation – you’ll get to work across both! This is your chance to join early and make a huge impact. You’ll sit with the digital team in Philadelphia and collaborate in person 2 days per week – Tue & Wed. The Senior CRM Manager will be a key management position within the marketing team, and the position will focus on customer retention and loyalty programs. Why join?: Learn from one of the most highly skilled teams in sports betting & iGaming 20 Days PTO plus public holidays Period between Christmas & New Year off subject to business needs and manager approval Healthcare, dental & vision Company sick pay; 10 days in first 12 months, increasing to 15 there after Day off on your birthday Bonus Work From Anywhere for up to 30 days Access to a global team of colleagues and experts across a range of topics Opportunities work on projects in areas of the business that don’t directly relate to Marketing – always be learning culture! Role Summary: As the Senior CRM Manager, you will help develop marketing strategy for our growing brand. You will be responsible for campaign creation through execution for promotions targeted to the current customer base. This position will allow for personal growth as the business overall continues to grow. The Senior Manager is a key management position within the Online Marketing team working closely with the CMO & VP of Data and Growth, and is responsible for defining and executing strategies to best reach the players. This role manages the entire CRM strategy that is inclusive of strategic marketing communications planning & execution, marketing technology management, and people management. Your goal is to increase the customer lifetime value (revenue, time, and profitability) through increased engagement and retention. You are data focused, which informs your strategic marcomms planning. You have proven capabilities in developing sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms omni-channel player experience, and development of a robust test & learn environment. This role requires strong marketing and CRM technology experience, deep expertise with a proven track record in CRM success and the ability to collaborate cross functionally. The organisation & team are very committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. They are looking for an individual who enjoys working in a fast-past, lean & team-oriented environment, likes to be challenged, and values the opportunity to make impacting change. They are building a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that you help continuing to cultivate this culture as they grow. Essential Duties & Responsibilities: Lead the development, execution and management of the CRM strategy for our iGaming product. Including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies Operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl eROI analysis); reporting, and iterating marcomms plan (incl player bonus liability); content and creative management; and holistic marcomms omni-channel management (email, website, push, player inbox, phone, direct mail, and social) Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability Closely work with and contribute to the Product and UA teams to enhance retention, database conversion (with a strong focus on retaining and growing the LTVs of these key cohorts), and user acquisition Work closely with Graphic Design and content teams to create dynamic assets that optimize conversion rates Working closely with the VP Data & Growth to develop and enhance KPIs for managing and assessing the success of the CRM marketing channels, campaigns, programs, and team Working closely with the analytics team to build and monitor dashboards to track and optimize CRM channel performance Identify, prioritize and execute initiatives to grow the database conversion activity and drive increased engagement - whether it’s organic initiatives, viral, referral or product based Deep knowledge of (with proven success in) email, social, and mobile CRM best practices Working knowledge of HTML/CSS and email design best practices Strong background in online VIP and loyalty marketing programs & initiatives (incl the dynamic player journey models) Execute in a fast-paced, and highly iterative environment Education, Qualifications & Experience: Experience in iGaming or a very closely adjacent sector Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field 5+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.) Experience developing personalized emails using HTML/CSS with embedded personalization tokens Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity Excellent oral and written presentation skills Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment. Innovative thinker who looks beyond immediate competitive set for inspiration and ideas. Hands-on experience working with a variety of CRM tools Exceptionally knowledgeable in current digital marketing CRM principles and best practices, and proven success models for delivering best in show CRM omni-channel planning & execution Demonstrated leadership experience in regulated online gaming or e-commerce marketing not required, but highly regarded Excellent people management skills Ability to meet deadlines and to work under the pressure of short time constraints Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, and Outlook)
Our client is looking for someone who is ready to make big plays in the world of sports marketing? We're scouting for a Sportsbook Product Marketing Manager who can craft championship-worthy marketing strategies. You’ll be at the heart of the action, collaborating with internal teams to plan campaigns, launch new features, and fine-tune marketing efforts. Whether it’s a high-stakes product rollout or an everyday marketing play, you’ll be ensuring success across multiple marketing channels. If you live and breathe sports, have a sharp marketing playbook, and know how to drive results in a fast-paced, competitive arena, this is your shot to make an impact You will Develop and implement product marketing strategies to endorse the Sports offering. Create and manage marketing campaigns for product launches and feature updates, ensuring high-impact messaging and execution across all marketing touchpoints. Identify and capitalise on opportunities to showcase and endorse Sports through online and offline marketing campaigns and industry events. Align with the Sports team to ensure all marketing communications accurately reflect product positioning and key selling points. you will also Craft compelling marketing content, including presentations, product sales decks, website updates, and promotional materials. Work with the content team to review and refine sports-related press releases to ensure accuracy and consistency. If this sounds like a good next step for you and you want more details then please get in touch.
I am looking for a sportsbook director to lead the sportsbook division for an international I-Gaming operator. The role is based in San Jose , Costa Rica so you need to be able to be on the ground there. Operational Leadership: Oversee the entire sports betting vertical, including both the commercial and operational aspects. This includes working with internal teams and external partners to ensure optimal performance across all sports offerings. Collaboration with Trading Team: Partner closely with the Director of Trading to manage sports lines, prop betting, and live betting. Ensure the offshore lines and three external third-party suppliers are aligned with business goals and deliver the best possible betting experiences. Sports Marketing Leadership: Brief and collaborate with the marketing and campaign teams to ensure that all sporting events are strategically covered with the best promotions, odds, and campaigns across all marketing channels. Guide the marketing teams on key sporting moments throughout the year, ensuring consistent communication and delivery of sports campaigns that resonate with customers. P&L and KPI Accountability: Take full ownership of the sports betting P&L, driving profitability while managing critical KPIs, including sports actives and Gross Gaming Revenue (GGR). Ensure the sportsbook achieves its revenue targets and continually grows its active sports user base through innovative product offerings and promotional strategies. If this sounds like your next position then please feel free to get in touch
Head of PPC Location: London OR Malta + Hybrid We are growing and we are seeking an experienced Head of PPC to join our team in London OR Malta. Reporting directly into the Head of Performance, and as part of a young and ambitious team who are incredibly excited by the brands’ international growth plans, you will have full responsibility for leading the paid search activity. Responsibilities: Take full responsibility for the PPC budget and PNL, ensuring budgets, forecasts, and financial goals are inline and delivered Develop strategies to increase revenue, improve profit margins, and ensure PPC delivery continues to generate positive ROI, and strong marketing efficiencies Set clear performance metrics and KPIs for the team, ensuring campaigns are optimized and meet targets. Regularly track and report on campaign performance against business KPIs such as ROI, LTVS, ARPU ,and ROAS About you: At least 3 years paid search experience in online gambling Excellent data analysis skills A strong ability to communicate digital marketing findings to other senior stakeholders in the business Expertise in Google and Bing Ads Advanced GA knowledge, including different attribution models Understanding of other performance channels and how Paid Search synergises with Organic Search Experience of Google (including display, advanced bidding) AB testing of advertising copy, and landing page optimisation So what can you expect from my client as a place of work? Gym Membership Fantastic quarterly team events and weekly company events! 33 days holidays, including bank holidays Bike2Work Scheme Medical Cash Plan (following successful completion of probation) A £250 One-time Hybrid Allowance to help you set-up your home office Breakfast at the office on Tuesdays Lunch at the office on Mondays and Wednesdays An 8 week entitlement to work from any other location from around the world, once you've passed your probationary period! If you are looking for your next challenge where you can grow and progress with your career then look no further. Apply Now!! or email me directly at: chrysavgi.patera@pentasia.com
Our client a Tier one operator across Europe is looking for a VIP Manager to join its existing team. You will ideally have experience in handling VIP customers and building relationships at this level. You will bring new ideas around customer segmentation and incentives and you will want to be part of a industry leading VIP proposition. If you have knowledge of the Belgian market and understand the customer behaviour and competitor landscape then please get in touch
Our client in Philadelphia is seeking someone who has a natural curiosity and is driven by a passion for uncovering insights that drive business decisions. The ideal candidate will be self-motivated and possess exceptional critical thinking skills, keen attention to detail, and have a relentless desire to continuously learn and grow. In this role, you will work closely with stakeholders while analyzing complex data sets and developing actionable insights. You will also partner with the VP of Data & Growth to help create a data driven culture across the company. As a Marketing Scientist, you will own media mix modeling and attribution to optimize marketing spend and effectiveness. You will stay up to date with industry best practices, especially as data privacy evolves, ensuring compliance and innovation in Apple App Tracking & Transparency (ATT) and mobile attribution. Additionally, you will provide data-driven recommendations to maximize Return on Ad Spend (ROAS) and collaborate with CRM teams to maximize player Lifetime Value (LTV) and minimize customer churn. Essential Duties & Responsibilities: Lead and own weekly and monthly business review presentations, delivering detailed analysis of business performance across marketing, operations & product. As well as providing actionable insights to drive strategic decision-making. Develop, implement, and optimize multi-touch attribution models to accurately measure the effectiveness of various marketing channels. Design and execute media mix modeling to inform budget allocation and maximize ROI across all marketing channels. Analyze user data and build and/or maintain various models such as player cohorting, lifetime value, and others. Collaborate with marketing, operations, and product teams to understand business objectives and translate them into data-driven strategies. Analyze large datasets to uncover trends, patterns, and insights that drive strategic marketing decisions. Create and maintain dashboards and reports to monitor performance and provide actionable insights to stakeholders. Stay updated with the latest trends and advancements in data science, analytics, and marketing technology. Ensure data quality and integrity by establishing and enforcing best practices for data collection, processing, and analysis. Present findings and recommendations to senior leadership and other stakeholders in a clear and concise manner. Drive the development and implementation of new predictive models and machine learning algorithms to enhance marketing efforts. Education, Qualifications & Experience: Bachelor’s or Master’s degree in Data Science, Statistics, Mathematics, Computer Science, Marketing, or a related field. Minimum of 3 years of experience in analytics or data science role. Strong proficiency in working with data warehouses with high degree of comfort writing SQL Strong proficiency in statistical analysis, data mining, and predictive modeling techniques (Python or R). Experience with data visualization tools such as Tableau, Power BI, or similar. Excellent analytical, problem-solving, and critical-thinking skills. Experience with digital marketing platforms (Google Analytics, Facebook Ads, etc.) and understanding of various marketing channels (search, display, social, TV, OOH). Preferred Experience: Experience using machine learning techniques to build eLTV models. Experience working for a mobile app or Direct to Consumer brand. Familiarity and experience with attribution reporting in a post Apple’s ATT ecosystem. If this sounds like you and you can work 2 days a week in the central Philadelphia office please get in touch.
Head of Online VIP Reports To: Chief Marketing Officer Location: Hybrid (set 2 days per week in Philadelphia office) Company Overview: A successful online sportsbook is now expanding into online casino. The Head of Online VIP will play a critical role in leading the VIP function across our online vertical as well as successfully building and managing a book of high worth players to have a significant and immediate positive impact on our growth and success goals. Role Summary: Ideally this role will be filled by someone who has strong and proven experience growing and managing a large VIP player book and developing successful VIP program/s - with proven success in acquisition, retention, and growing VIP player lifetime value. An essential part of this role will be team management of our VIP Senior Managers, and as such proven experience in developing successful VIP teams will be required. Essential Duties & Responsibilities: Directly responsible for driving VIP revenue through recruiting, managing & developing a book of online VIP players, as well as working cross functionally to develop & manage CRM initiatives for the VIP players and the online loyalty program/s. This includes but not limited to Work with Business Intelligence Analysts to run point on daily monitoring & response towards exceeding our KPIs related to VIP player activity, including but not limited to VIP player deposit amounts, their wagering volume, and VIP database churn rate. Act as the primary point of contact for escalated VIP player issues and complaints Responsible for the VIP team management A compliant friendly approach to VIP management, staying updated on all relevant gambling related regulations Education, Qualifications & Experience: 5+ years of experience in a similar VIP management or VIP marketing supervisory role Strong background in online VIP and loyalty marketing programs & initiatives (including the dynamic player journey models) Strong leadership and team management skills with the ability to motivate and develop a high-performing team. Knowledge of online casino operations, gaming products, and promotional strategies. Understanding of relevant gaming regulations and compliance requirements. Proficiency in CRM systems and data analysis tools. Positively affects interactions with both external players & internal team, and has the resiliency & creativity to effectively handle challenging players Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment Ability to meet deadlines and to work under the pressure of short time constraints Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams, and Outlook) Travel for this role may be required up to 25% of the time If that's you then apply now or email me directly at: chrysavgi.patera@pentasia.com
A dynamic international operator is seeking an experienced senior acquisition manager to join their growing team in the online gaming sector. This role is pivotal in driving aggressive growth through strategic partnerships, affiliate marketing, sponsorships, and digital advertising (PPC) to enhance their presence in the casino, sports, and crypto gaming space. You will be responsible for identifying and executing growth strategies, building key relationships, and leveraging emerging technologies and platforms such as Twitch and streaming networks to drive customer acquisition and revenue. KEY RESPONSIBILITIES Growth Strategy Development: Develop and execute aggressive growth strategies for acquiring new users and driving increased revenue in the online gaming ecosystem, particularly focusing on casino, sports, and crypto sectors. Affiliate Marketing: Oversee and optimize affiliate marketing programs to ensure continuous lead generation, tracking, and effective partnership management. Identify new affiliates to expand reach. Sponsorships & Partnerships: Identify, negotiate, and manage strategic partnerships and sponsorship opportunities with key brands, influencers, and other stakeholders in the online gaming and crypto industries. PPC Management: Create, manage, and optimize paid search campaigns (PPC) to acquire targeted traffic, focusing on high ROI and growth metrics. Crypto Acquisition: Lead efforts in user acquisition within the crypto gaming space, focusing on leveraging blockchain technology, crypto payments, and related services to attract a new audience. Twitch/Streaming Strategy: Build and execute strategies to engage with gaming influencers, streamers, and communities on platforms like Twitch, YouTube, and other streaming services to increase brand visibility and player engagement. This is a wide scope for the position and it is a senior role that reports to the CEO and exec team. They are looking for a strong track record of excellence so please get in touch for a confidential chat.
A leading crypto-based online platform is looking for a Programmatic Ad Manager. Position Overview Reporting to the CMO, we're looking for a strategic and data-driven Programmatic Manager to optimize their digital advertising campaigns across both traditional and crypto-specific platforms. The ideal candidate will have experience with crypto advertising networks and understand the unique dynamics of marketing in the blockchain space. Responsibilities Plan, execute, and optimize advertising campaigns across multiple platforms, including crypto-specific networks like Coinzilla and Bitmedia Manage campaign operations across diverse ad platforms, including crypto ad networks, traditional programmatic platforms, and social media Develop targeting strategies specific to crypto audiences and gaming enthusiasts Optimize campaign performance across different ad networks while maintaining compliance with platform-specific requirements Monitor and optimize budgets across various crypto and traditional advertising platforms Create and implement A/B testing strategies for different ad formats and platforms Generate comprehensive performance reports across all advertising channels Stay updated with crypto advertising regulations and platform policies If this sounds like you and you would like more details then please get in touch.
