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Marketing jobs in the iGaming and Payments sector, including client and agency-side roles in creative, strategy, brand, PPC, SEO and CRM Creative types thrive in copywriting, social, content and design. The logical may prefer PPC, SEO, CRM, acquisition or strategy. The high-growth global iGaming and Payments industry is an ideal place to build a thriving marketing career.
An exciting opportunity has opened for a Head of Marketing to join a fast-scaling sweepstakes gaming brand that is expanding into the international crypto casino space. This is a high-impact leadership role for a senior growth marketer with deep expertise in affiliate marketing, paid media, crypto gaming, and U.S. sweepstakes or iGaming. You’ll lead the marketing strategy across both the established sweepstakes product and a new crypto casino offering. This is a rare opportunity to shape a dual-market strategy in a high-growth, agile environment. Key Responsibilities: Lead Full-Funnel Marketing Strategy: Design and execute a multi-channel acquisition strategy across affiliate, paid media, influencer, and organic channels tailored to both U.S. sweepstakes and international crypto audiences. Affiliate Program Ownership: Build and scale a high-performing affiliate marketing program, including partner recruitment, commission structures, tracking, and compliance. Crypto Market Expansion: Develop and execute go-to-market strategies for the crypto casino vertical, including user acquisition, retention, and community engagement in key international markets. Performance Marketing Leadership: Manage budgets and drive KPIs such as CAC, LTV, ROI, and retention using platforms like Meta, Google, TikTok, and programmatic networks. Hands-On Execution + Strategic Oversight: Operate at both tactical and strategic levels—launching campaigns directly while leading the broader growth roadmap. Team & Partner Management: Oversee external agencies and freelancers or build an internal team across creative, media buying, and affiliate operations. Compliance & Platform Policy Alignment: Ensure all marketing activities comply with sweepstakes regulations, crypto advertising policies, and platform-specific guidelines. Brand Messaging & Positioning: Collaborate cross-functionally to shape brand tone and messaging that resonates with both U.S. sweepstakes players and international crypto casino users. Candidate Requirements: 8+ years of growth or performance marketing experience in sweepstakes, social casino, iGaming, or crypto gaming, with a strong focus on affiliate marketing, influencers and paid media. Proven track record of scaling digital marketing programs using affiliate, paid social, programmatic, influencer, and SEO/ASO channels. Experience launching or scaling crypto casinos or blockchain-based gaming products is a strong plus. Deep understanding of CAC/LTV optimization, conversion funnels, and data-driven decision-making. Familiarity with crypto user behavior, wallet onboarding, and web3 marketing tactics. Comfortable in a fast-paced, startup-style environment, agile, resourceful, and execution-focused. Passion for gaming, crypto, and performance-based growth. What’s On Offer Competitive base salary + performance bonus Equity participation in a high-growth gaming venture Remote flexibility: work from anywhere in North America or Europe with executive meetings held on EST time Opportunity to lead marketing for a dual-market gaming brand (sweepstakes + crypto) Full ownership of affiliate and performance marketing strategy High-growth business with strong leadership backing and product-market fit Ready to lead marketing for a next-gen gaming brand at the intersection of sweepstakes and crypto? Apply now and help shape the future of online gaming.
My client is seeking a highly skilled and experienced Marketing Director (Sweden) to lead their brand strategy in Sweden. This is a unique opportunity for a dynamic marketing leader to drive brand visibility, customer engagement, and market share in a highly competitive landscape. Location Flexibility: The position offers the flexibility to work either on-site at our Malta office or remotely from Stockholm, depending on your preference. Role Overview: As Marketing Director, you'll architect and lead the strategic marketing roadmap for Sweden, collaborating closely with the Country Director and Chief Regional Officer.Your mission: deliver bold and effective marketing initiatives across all channels that elevate brand recognition, boost player acquisition, and ensure long-term market success. Key Responsibilities: Develop and execute state-of-the-art marketing strategies for online and offline campaigns, acquisition funnels, and branding initiatives specific to the Swedish market Lead marketing planning, budgeting, and performance tracking in alignment with executive leadership Drive penetration strategies for the company's brand in through innovative approaches tailored to Swedish consumer behavior and regulatory frameworks Leverage your professional network to unlock high-impact partnerships, media opportunities, and industry insights across the global iGaming landscape Establish, monitor, and optimize KPIs across all marketing functions to ensure performance-driven campaigns Direct and empower internal marketing teams, including: - SEO strategy & implementation - Media Buying & Planning - Affiliate Marketing & Partnerships Requirements: Proven senior-level experience in marketing within iGaming or digital entertainment industries Strong grasp of Swedish market dynamics, regulations, and player behavior Extensive network within the international marketing and iGaming community Experience managing cross-functional teams and launching multi-channel campaigns Data-driven approach and deep understanding of analytics tools and performance tracking Fluent in English; Swedish proficiency is a plus Does this sound like your next challenge? if yes, Apply Now or email me at: chrysavgi.patera@pentasia.com to express your interest and learn more!
Affiliate Manager (UK Market) Work model: On-site 5 days in the office Location: Gibraltar Description The principal objective of the role is the growth and management of affiliates who are promoting the company's brands across their media channels. You will be responsible for creating marketing campaigns, negotiating exposures across affiliate sites, in addition to optimising deals to ensure ROI. Key Responsibilities / Duties: Work with existing affiliates and proactively look to source new ones, forming strong working relationships with these partners. Identify and monitor affiliates who are not generating a return on investment and take appropriate action. Negotiate and manage agreements and commission structures for your assigned affiliates. Reactivate and incentivise inactive affiliates to improve performance. Monitor affiliate activity, analyse performance, identify areas of improvement and recommend ways to increase affiliate-generated revenues. Attend Industry events on behalf of the company. Keep up to date on affiliate industry trends and developments from both a compliance and commercial perspective. Effectively co-ordinate with other team members and departments. Create and suggest offers and promotions that will drive acquisition and NGR to be promoted via the affiliate channel. Request and create marketing material including banners and landing pages for offers and promotions. Ensure all creative and content on affiliate sites is accurate. Ensure ongoing compliance with regulations in the jurisdiction. Utilise all reporting tools and make sensible analytical conclusions from it. Proactively investigate performance of campaigns and provide summaries of costs and performance. Personal Specification, Skills, Experience & Qualifications: Must be proficient Excel and have a high level of English, written and spoken. Experience in the UK market. Excellent attention to detail and collaboration skills. Excellent customer care skills, passionate about helping customers and solving problems. Negotiation skills. First class communicator with strong interpersonal skills. Positive, pro-active, can-do mentality. Proven and strong understanding of current practices in digital marketing, social media, app marketing and cross-device marketing. Proven ability to examine data from a variety of sources to form a complete analysis of a campaign and understanding attribution models as well. Detailed with analytical approach to tasks and workload. If you are an experienced Affiliate Manager within the online gambling sector, focused on the UK market and looking for your new challenge then this opportunity in Gibraltar is for you! Apply Now or Email me at: chrysavgi.patera@pentasia.com
Job Title: Turkish Marketing Manager – Online Gambling Startup Location: Remote, Europe I am currently supporting a fast-growing start-up in the online gambling space, focused on delivering top-tier entertainment experiences to players across global markets. My client is looking for a passionate and driven Turkish Marketing Manager to spearhead the brand's presence and customer acquisition in the Turkish market. Requirements: Native-level or fluency both in Turkish & English. 3+ years of marketing experience in the online gambling space in that territory with ?????strong knowledge of the Turkish laws and market landscape. Strong understanding of digital marketing channels and tools. Proven success in user acquisition and ROI-driven campaigns. Start-up mindset: proactive, adaptable, and comfortable working in a fast-paced environment. This is a great chance to shape the success of the brand and build a dynamic marketing programme so get in touch via email for more info at: chrysavgi.patera@pentasia.com or Apply Now directly.
CRM Manager / Netherlands My client is a global award-winning iGaming brand who is now expanding their footprint in the Netherlands. That said, they are looking for a talented and data-driven CRM Manager to lead their player engagement strategy in this exciting market. Role Overview: As CRM Manager – Netherlands, you will be responsible for designing and executing the CRM strategy tailored specifically for Dutch players. Your goal is to drive player activation, retention, and loyalty through relevant, compliant, and engaging campaigns. You will play a key role in localising the brand experience and maximising customer lifetime value in a highly regulated and competitive landscape. If you are based in Netherlands you can work remotely OR if you are based in Malta you will work Hybrid a few days in the office. If you are an experienced CRM Manager in the Netherlands market within the online gambling space, native in Dutch and fluent in English then look no further. Apply Now or reach out directly to learn more by sending me an email at: chrysavgi.patera@pentasia.com
Pentasia are supporting an operator in their search for a highly skilled Senior Display Marketing Executive to be based in their Gibraltar office to deliver results that align with their overall marketing goals. Key Responsibilities Campaign Execution & Optimisation: Lead the end-to-end execution of programmatic campaigns across platforms such as The Trade Desk, Xandr, Teads, Taboola, Sportradar, Genius, Google Ads, CM360. Ensure campaigns are executed according to plan, and continuously optimise targeting, bidding, and creatives to achieve maximum performance. Strategic Planning & Cross-Channel Collaboration: Collaborate with internal teams such as Brand, Creative, and Data to ensure that programmatic campaigns are aligned with broader marketing initiatives. Align campaign execution with wider marketing strategies, product launches, promotions, and brand messaging. Agency Partnership & Direction: Lead relationships with external media agencies, providing detailed campaign briefs, performance goals, and creative direction. Ensure agencies adhere to performance expectations, maintain delivery accuracy, and report actionable insights. Qualifications and Skills Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 2-4 years of hands-on experience in digital marketing, with a focus on display and programmatic advertising. Proven ability to manage high-budget campaigns and complex media-plans. Strong analytical skills, with experience using data to optimise campaign performance and improve key metrics such as ROI and CAC.
Pentasia are supporting an operator in their search for a highly skilled In-App Marketing Executive to be based in their Gibraltar office to deliver results that align with their overall marketing goals. Key Responsibilities: Execute and manage in-app marketing campaigns across various channels. Implement campaign plans developed by senior team members, ensuring all elements are properly executed and monitored throughout their lifecycle. Manage the day-to-day operations, including setting up campaigns, monitoring performance, and making necessary adjustments to improve results. Continuously monitor the performance of campaigns, analysing key metrics such as clicks, conversions, and engagement rates. Use data-driven insights to optimise targeting, bidding, and creatives to improve the overall effectiveness of the campaigns. Make real-time adjustments based on performance data to ensure that campaigns are meeting or exceeding set KPIs. Work closely with other teams such as creative, brand, and data analytics to ensure cohesive execution of campaigns. Provide input on the design and messaging of creative assets and ensure that they are optimised for display channels. Share campaign insights and performance data with the wider team to inform future strategies. Qualifications and Skills: Bachelor’s degree in Marketing, Business, Communications, or a related field. 1-2 years of hands-on experience in digital marketing, specifically within display advertising, PPC, or programmatic advertising. Familiarity with digital advertising platforms such as Google Display Network, Facebook Ads, and DSPs (Demand-Side Platforms).
Pentasia are supporting an operator in their search for a highly skilled Paid Social Marketing Executive to be based in their Gibraltar office to deliver results that align with their overall marketing goals. Key Responsibilities: Execute and manage paid social marketing campaigns across various channels. Implement campaign plans developed by senior team members, ensuring all elements are properly executed and monitored throughout their lifecycle. Manage the day-to-day operations, including setting up campaigns, monitoring performance, and making necessary adjustments to improve results. Continuously monitor the performance of campaigns, analysing key metrics such as clicks, conversions, and engagement rates. Use data-driven insights to optimise targeting, bidding, and creatives to improve the overall effectiveness of the campaigns. Make real-time adjustments based on performance data to ensure that campaigns are meeting or exceeding set KPIs. Work closely with other teams such as creative, brand, and data analytics to ensure cohesive execution of campaigns. Provide input on the design and messaging of creative assets and ensure that they are optimised for display channels. Share campaign insights and performance data with the wider team to inform future strategies. Qualifications and Skills: Bachelor’s degree in Marketing, Business, Communications, or a related field. 1-2 years of hands-on experience in digital marketing, specifically within display advertising, PPC, or programmatic advertising. Familiarity with digital advertising platforms such as Google Display Network, Facebook Ads, and DSPs (Demand-Side Platforms).
An exciting opportunity has opened for a VP of Marketing to join a fast-scaling sweepstakes casino operator in North America, with multiple live brands. This is a high-impact leadership role for a senior performance marketer who remains hands-on, thrives in a startup-style environment, and brings deep expertise in U.S. sweepstakes or real-money iGaming.You’ll be responsible for building and executing a full-funnel acquisition and growth marketing strategy across two growing social casino brands. This position offers full strategic ownership, senior leadership visibility, and the chance to shape a high-growth product’s success in a competitive U.S. market.Key Responsibilities Lead Marketing Strategy:Design and execute a multi-channel acquisition strategy across paid media, affiliate, influencer, and organic channels. Own Performance KPIs:Manage budgets and drive growth metrics including CAC, LTV, ROI, and retention using platforms such as Meta, Google, TikTok, and programmatic networks. Be Both Strategic and Hands-On:Operate at both a tactical and strategic level, executing campaigns directly while also leading the broader growth plan. Team and Partner Oversight:Manage external agencies and freelancers or build out an internal performance team across creative, media, and affiliate operations. Compliance Awareness:Ensure all marketing activities comply with sweepstakes gaming regulations and platform policies. Brand Messaging and Positioning:Work cross-functionally to shape brand tone and messaging that resonates with U.S. players. Candidate Requirements: 5+ years of growth or performance marketing experience in sweepstakes, social casino, or iGaming, with a strong focus on the U.S. market. Proven track record of scaling digital marketing programs using paid social, programmatic, influencer, affiliate, and SEO/ASO. Data-driven mindset with hands-on experience optimizing CAC/LTV models and conversion funnels. Strong understanding of digital ad platform compliance (Meta, Google, TikTok) and U.S. gaming regulations. Comfortable operating in a startup environment, agile, resourceful, and execution-focused. Passion for gaming, user experience, and performance-based decision making. What’s On Offer: Competitive base salary + bonus Remote flexibility – work from anywhere in the U.S. or Canada High-growth business with real product-market fit and leadership support Full ownership of performance marketing strategy Ready to take full ownership of marketing for a high-potential gaming brand? Apply now to make your mark in the sweepstakes space.
